I recently joined Greg Mackling on The Start for a conversation that felt personal and practical. We talked about the path that shaped my work, and why I care so deeply about helping women step back into their own voice. At the center of that conversation was women entrepreneurs, because so many are building with skill, vision, and pressure at the same time.
How Samantha found the shift
I shared how my brand grew from my own lived experience. For me, that meant moving from Samantha into Savvy, while learning how to trust my instincts. I talked about the fear that kept me from starting, even when the opportunity sat right in front of me. That part matters, because women entrepreneurs often deal with doubt long before anyone else sees their potential.
I also walked through my unexpected journey into DJing. I started in Winnipeg’s Latin dance scene, trained in salsa and bachata, and then discovered kizomba. Later, during Covid, I made a shift. I stopped waiting for perfect timing and started learning a new craft. That season taught me something I still carry now. Growth often starts when you decide to move before you feel fully ready.
Samantha on fear and self trust
One part of the interview focused on the voice in your head that says not to try. Greg asked what held me back, and I answered honestly. A lot of it came from internal doubt. That’s why this conversation matters to women entrepreneurs who feel capable but still question themselves. Fear doesn’t always come from the outside. Sometimes it shows up in private, and you have to challenge it anyway.
Why Samantha brought this event home
We also talked about the Savvy Women’s Empowerment Summit and why I wanted to create it in Winnipeg. I was inspired after attending an event in Vancouver and realizing we needed something similar here. So I built a half day gathering around the issues I believe matter most to women entrepreneurs right now.
The summit includes three fireside chat style panels. First, we’ll talk about AI in the workplace and how to use it in ways that stay ethical and authentic. Next, we’ll look at funding and financing, because access still remains uneven. Then we’ll focus on real ways to help women entrepreneurs build stronger businesses with more confidence and support.If you missed the live segment, this interview is a strong snapshot of what I’m building and why. I’m grateful to Greg Mackling and The Start for the conversation. More than anything, I hope it encourages people to trust their voice, act on their ideas, and stop waiting for permission.
